While samples offer consumers an immediate reward, all types of ...

[asan beg]

While samples offer consumers an immediate reward, all types of coupons merely offer delayed rewards.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The antithesis of the traditional view toward advertising objectives (i.e., the heretical view) is that advertising objectives should be stated in terms of sales or market share.
 a. True
  b. False
 Indicate whether the statement is true or false

[annierak]

Answer to Question 1

False

Answer to Question 2

True