Author Question: Measures of _____ are used when an advertiser's objective is to influence consumers' attitudes ... (Read 55 times)

nautica902 · **on:** Jun 29, 2018

Measures of _____ are used when an advertiser's objective is to influence consumers' attitudes toward and preference for the advertised brand.
a. recognition
b. recall
c. persuasion
d. emotional reactions
e. sales response

Question 2

The _____ is a communicator in some marcom capacity who has thoughts to share with an individual customer/prospect or an entire target audience.
a. channel
b. source
c. message
d. receiver
e. decoder