Author Question: Marketers use nostalgia in messages to influence positive attitudes and encourage _____. A) ... (Read 99 times)

anjilletteb · **on:** Jun 29, 2018

Marketers use nostalgia in messages to influence positive attitudes and encourage _____.
A) self-gratification
B) self-involvement
C) self-referencing
D) self-sponsorship
E) self-recognition

Question 2

Executing an advertising campaign in multiple markets requires a balance between conveying the message and allowing for local nuances.

Indicate whether the statement is true or false