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Author Question: Marketers use nostalgia in messages to influence positive attitudes and encourage _____. A) ... (Read 95 times)

anjilletteb

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on: Jun 29, 2018
Marketers use nostalgia in messages to influence positive attitudes and encourage _____.
 A) self-gratification
  B) self-involvement
  C) self-referencing
  D) self-sponsorship
  E) self-recognition

Question 2

Executing an advertising campaign in multiple markets requires a balance between conveying the message and allowing for local nuances.
 
 Indicate whether the statement is true or false


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ally

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

T


anjilletteb

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Reply 2 on: Jun 29, 2018
Excellent

amcvicar

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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