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Author Question: Which of the following is NOT a criticism of recall as a measure of advertising effectiveness? a. ... (Read 109 times)

ssal

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on: Jun 29, 2018
Which of the following is NOT a criticism of recall as a measure of advertising effectiveness?
 a. Recall simply measures whether an ad is received but not whether the message is accepted.
  b. Measures of recall are biased in favor of younger consumers.
  c. Day-after recall (DAR) testing significantly overstates the memorability of commercials that employ emotional or feeling-oriented themes.
  d. Recall scores generated by advertisements are not predictive of sales performance.
  e. All of these are criticisms.

Question 2

A billboard advertising a movie is an example of a message channel.
 a. True
  b. False
 Indicate whether the statement is true or false


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cdmart10

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

True


ssal

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Reply #2 on: Jun 29, 2018
Thank you


cdmart10

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Reply #3 on: Jun 29, 2018
No problemo


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