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Author Question: Harold wants to gain insights into and interpretations of those advertising elements that influence ... (Read 107 times)

HCHenry

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on: Jun 29, 2018
Harold wants to gain insights into and interpretations of those advertising elements that influence people's responses to his company's advertisements and is planning on conducting a focus group. Which form of message research does this represent?
 a. secondary
  b. posttesting
  c. pretesting
  d. qualitative
  e. quantitative

Question 2

An allegory is a form of extended simile.
 a. True
  b. False
 Indicate whether the statement is true or false


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aruss1303

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

False


HCHenry

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

alvinum

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Reply 3 on: Yesterday
Excellent

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