Starch Ad Readership Studies use four separate indices to compare ...

[evelyn o bentley]

Starch Ad Readership Studies use four separate indices to compare an advertisements scores against all ads (1) in the magazine issue, (2) in the same product category, (3) with the same size, and (4) with the same color classification.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The central idea that encapsulates a brand's meaning and distinctiveness vis-a-vis competitive brands is known as a _____.
 a. positioning statement
  b. summary statement
  c. constructive process
  d. sign
  e. symbol

[parker125]

Answer to Question 1

False

Answer to Question 2

a