Compare and contrast the terms media and vehicles, and give three ...

[fox]

Compare and contrast the terms media and vehicles, and give three examples of each.

Question 2

Terron is a young professional that always attends the latest movie, frequents the newest nightclubs, and has the most up-to-date electronic equipment. To which PRIZM NE cluster would Terron most likely belong?
 a. Innovators
  b. Bohemian Mix
  c. White Picket Fences
  d. Upper Crust
  e. Big Fish, Small Pond

[srodz]

Answer to Question 1

Media are the general communication methods that carry advertising messages, such as television, magazines, newspapers, radio, and outdoor billboards. Vehicles are the specific broadcast programs or print choices in which advertisements are places. Some examples follow. Television is a specific medium, and The Voice, Monday Night Football, and NCIS are vehicles for carrying television advertisements. Magazines are another medium, and Time, Business Week, and Ebony are vehicles in which magazine ads are placed. Examples of newspaper vehicles include USA Today, Wall Street Journal, and the Times-Picayune.

Answer to Question 2

b

[fox]

Thanks for the timely response, appreciate it

[amit]

Excellent