Author Question: Auby's Corporation is an apparel manufacturer that specializes in casual clothing. The company ... (Read 56 times)

shofmannx20 · **on:** Jun 29, 2018

Auby's Corporation is an apparel manufacturer that specializes in casual clothing. The company advertises primarily in consumer magazines, spending approximately 5 million each year. The company advertises every month of the year, but major advertising expenditures are made in the three monthsMay, August, and December. What type of advertising schedule does Auby's use?
a. continuous
b. trade-off
c. flighting
d. pulsing
e. concentrated

Question 2

A marketer positioning a product to appeal to members of the Experiencers category should emphasize all EXCEPT which of the following benefits?
a. fashion
b. entertainment
c. newness
d. economic
e. social