Effective reach planning generally leads to using _____ rather than depending exclusively on television, which is often the strategy when using the GRP metric.
a. sales promotion
b. multiple media
c. several vehicles
d. Internet advertising
e. word-of-mouth
Question 2
Bob is confident in his abilities and feels he can achieve whatever he sets his mind to. He likes to help other people reach their full potential as well, and can always be counted on to give advice. According to MindBase, his motto would be _____.
a. Nothing Ventured, Nothing Gained
b. Live Like You Mean It
c. Sense and Sensibility
d. An Ounce of Prevention
e. Do the Right Thing
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