This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: One objective involved in formulating media plans is determining how much advertising volume (termed ... (Read 53 times)

theo

  • Hero Member
  • *****
  • Posts: 698
on: Jun 29, 2018
One objective involved in formulating media plans is determining how much advertising volume (termed _____, by practitioners) is required to accomplish advertising objectives.
 a. reach
  b. weight
  c. frequency
  d. continuity
  e. strength

Question 2

Aspects of consumers' psychological makeup and lifestylesincluding their attitudes, values, and motivationcomprise _____.
 a. demographic characteristics
  b. purchasing characteristics
  c. behavioral characteristics
  d. psychographic characteristics
  e. physical characteristics


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mmpiza

  • Sr. Member
  • ****
  • Posts: 354
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

d


theo

  • Member
  • Posts: 698
Reply 2 on: Jun 29, 2018
Excellent

mohan

  • Member
  • Posts: 362
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

Though “Krazy Glue” or “Super Glue” has the ability to seal small wounds, it is not recommended for this purpose since it contains many substances that should not enter the body through the skin, and may be harmful.

Did you know?

If you use artificial sweeteners, such as cyclamates, your eyes may be more sensitive to light. Other factors that will make your eyes more sensitive to light include use of antibiotics, oral contraceptives, hypertension medications, diuretics, and antidiabetic medications.

Did you know?

Patients who cannot swallow may receive nutrition via a parenteral route—usually, a catheter is inserted through the chest into a large vein going into the heart.

Did you know?

The effects of organophosphate poisoning are referred to by using the abbreviations “SLUD” or “SLUDGE,” It stands for: salivation, lacrimation, urination, defecation, GI upset, and emesis.

Did you know?

Eating carrots will improve your eyesight. Carrots are high in vitamin A (retinol), which is essential for good vision. It can also be found in milk, cheese, egg yolks, and liver.

Steps in determining the structure of sperm whale myoglobin by x-ray crystallography Steps in determining the structure of sperm whale myoglobin by x-ray crystallography
Neuropeptides and Peripheral Peptides Involved in Control of Food Intake and Metabolism Neuropeptides and Peripheral Peptides Involved in Control of Food Intake and Metabolism
In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai
determining the mode of inheritance determining the mode of inheritance
Particle Sizes Involved in Condensation and Precipitation Particle Sizes Involved in Condensation and Precipitation
Topic Media Topic Media
Video: Facilitated Diffusion - Glucose transport

For a complete list of videos, visit our video library