This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: One objective involved in formulating media plans is determining how much advertising volume (termed ... (Read 116 times)

theo

  • Hero Member
  • *****
  • Posts: 698
on: Jun 29, 2018
One objective involved in formulating media plans is determining how much advertising volume (termed _____, by practitioners) is required to accomplish advertising objectives.
 a. reach
  b. weight
  c. frequency
  d. continuity
  e. strength

Question 2

Aspects of consumers' psychological makeup and lifestylesincluding their attitudes, values, and motivationcomprise _____.
 a. demographic characteristics
  b. purchasing characteristics
  c. behavioral characteristics
  d. psychographic characteristics
  e. physical characteristics


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mmpiza

  • Sr. Member
  • ****
  • Posts: 354
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

d


theo

  • Member
  • Posts: 698
Reply 2 on: Jun 29, 2018
Excellent

rachel

  • Member
  • Posts: 323
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

In Eastern Europe and Russia, interferon is administered intranasally in varied doses for the common cold and influenza. It is claimed that this treatment can lower the risk of infection by as much as 60–70%.

Did you know?

Though newer “smart” infusion pumps are increasingly becoming more sophisticated, they cannot prevent all programming and administration errors. Health care professionals that use smart infusion pumps must still practice the rights of medication administration and have other professionals double-check all high-risk infusions.

Did you know?

Oliver Wendell Holmes is credited with introducing the words "anesthesia" and "anesthetic" into the English language in 1846.

Did you know?

In most cases, kidneys can recover from almost complete loss of function, such as in acute kidney (renal) failure.

Did you know?

According to the American College of Allergy, Asthma & Immunology, more than 50 million Americans have some kind of food allergy. Food allergies affect between 4 and 6% of children, and 4% of adults, according to the CDC. The most common food allergies include shellfish, peanuts, walnuts, fish, eggs, milk, and soy.

Neuropeptides and Peripheral Peptides Involved in Control of Food Intake and Metabolism Neuropeptides and Peripheral Peptides Involved in Control of Food Intake and Metabolism
Radiology Procedures Not Requiring Contrast Media Radiology Procedures Not Requiring Contrast Media
Testing fuel-pump volume using a fuelpressure gauge with a bleed hose inserted into a suitable ... Testing fuel-pump volume using a fuelpressure gauge with a bleed hose inserted into a suitable ...
Exploring Microsoft Office 2013, Volume 2, First Canadian Edition Exploring Microsoft Office 2013, Volume 2, First Canadian Edition
Topic Media Topic Media
What volume is occupied by 6.21 x 1024 molecules of CO at STP? What volume is occupied by 6.21 x 1024 molecules of CO at STP?
Video: Cavernous Sinus Larynx Middle Ear Orbit: Granulesm Animation

For a complete list of videos, visit our video library