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Author Question: One objective involved in formulating media plans is determining how much advertising volume (termed ... (Read 97 times)

theo

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on: Jun 29, 2018
One objective involved in formulating media plans is determining how much advertising volume (termed _____, by practitioners) is required to accomplish advertising objectives.
 a. reach
  b. weight
  c. frequency
  d. continuity
  e. strength

Question 2

Aspects of consumers' psychological makeup and lifestylesincluding their attitudes, values, and motivationcomprise _____.
 a. demographic characteristics
  b. purchasing characteristics
  c. behavioral characteristics
  d. psychographic characteristics
  e. physical characteristics


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mmpiza

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

d


theo

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Reply 2 on: Jun 29, 2018
Excellent

ghepp

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Reply 3 on: Yesterday
Gracias!

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