This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: One objective involved in formulating media plans is determining how much advertising volume (termed ... (Read 120 times)

theo

  • Hero Member
  • *****
  • Posts: 698
on: Jun 29, 2018
One objective involved in formulating media plans is determining how much advertising volume (termed _____, by practitioners) is required to accomplish advertising objectives.
 a. reach
  b. weight
  c. frequency
  d. continuity
  e. strength

Question 2

Aspects of consumers' psychological makeup and lifestylesincluding their attitudes, values, and motivationcomprise _____.
 a. demographic characteristics
  b. purchasing characteristics
  c. behavioral characteristics
  d. psychographic characteristics
  e. physical characteristics


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mmpiza

  • Sr. Member
  • ****
  • Posts: 354
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

d


theo

  • Member
  • Posts: 698
Reply 2 on: Jun 29, 2018
Excellent

lindahyatt42

  • Member
  • Posts: 322
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

In 2010, opiate painkllers, such as morphine, OxyContin®, and Vicodin®, were tied to almost 60% of drug overdose deaths.

Did you know?

There are over 65,000 known species of protozoa. About 10,000 species are parasitic.

Did you know?

The cure for trichomoniasis is easy as long as the patient does not drink alcoholic beverages for 24 hours. Just a single dose of medication is needed to rid the body of the disease. However, without proper precautions, an individual may contract the disease repeatedly. In fact, most people develop trichomoniasis again within three months of their last treatment.

Did you know?

Chronic necrotizing aspergillosis has a slowly progressive process that, unlike invasive aspergillosis, does not spread to other organ systems or the blood vessels. It most often affects middle-aged and elderly individuals, spreading to surrounding tissue in the lungs. The disease often does not respond to conventionally successful treatments, and requires individualized therapies in order to keep it from becoming life-threatening.

Did you know?

Asthma attacks and symptoms usually get started by specific triggers (such as viruses, allergies, gases, and air particles). You should talk to your doctor about these triggers and find ways to avoid or get rid of them.

Different parts of the body mature at different rates. “General” refers to the body as a whole: the Different parts of the body mature at different rates. “General” refers to the body as a whole: the
In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai
Paramedic Care: Principles & Practice, Volume 1, 5th Edition Paramedic Care: Principles & Practice, Volume 1, 5th Edition
Topic Media Topic Media
Topic Media Topic Media
What volume of liquid would be dispensed by a P200 set to this volume? P200 Image 1.jpg What volume of liquid would be dispensed by a P200 set to this volume? P200 Image 1.jpg
Video: Renal Failure

For a complete list of videos, visit our video library