Geographic information generally provides the most meaningful basis for segmenting target audiences.
a. True
b. False
Indicate whether the statement is true or false
Question 2
In the FTC's Green Guides, claims such as environmentally friendly or safe for the environment would fall into which of the four general recommendations?
a. Make Specific Claims.
b. Reflect Current Disposal Options.
c. Make Substantive Claims.
d. Make Supportable Claims.
e. None of these are correct.
