The message strategy consists of advertising objectives, budget, ...

[asan beg]

The message strategy consists of advertising objectives, budget, and marketing and media strategies.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which of the following is NOT a general recommendation offered to marcom practitioners for making appropriate environmental claims?
 a. Only make environmental claims that your competitors cannot make.
  b. Make specific claims.
  c. Reflect current disposal options.
  d. Make substantive claims.
  e. Make supportable claims.

[paavo]

Answer to Question 1

False

Answer to Question 2

a

[asan beg]

Excellent

[tanna.moeller]

TYSM