Author Question: Describe who uses the Yellow Pages and why they use them.[br][br][b][color=#7BCCB5]Question ... (Read 83 times)

kfurse · **on:** Jun 29, 2018

Describe who uses the Yellow Pages and why they use them.

Question 2

Which of the following is NOT a type of green advertising appeal?
a. ads that address a relationship between a product/service and the biophysical environment
b. those that promote a green lifestyle without highlighting a product or service
c. ads that promote short filling, which is the use of less packaging
d. ads that present a corporate image of environmental responsibility
e. All of these are types of green advertising appeals.

jjorrostieta · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Although most people use the yellow pages at one time or another, heavy users tend to fall most heavily in the 25-to-49 age category, are college educated, and have relatively high household incomes (60,000 and up). Some of the major reasons for using yellow pages include saving time spent shopping around for information, saving energy and money, finding information quickly, and learning about products and services.

Answer to Question 2

c