Author Question: Explain what is meant by it is a lot better to talk to 20,000 prospects than two million suspects in ... (Read 13 times)

ap345 · **on:** Jun 29, 2018

Explain what is meant by it is a lot better to talk to 20,000 prospects than two million suspects in reference to direct mail advertising.

Question 2

NAD is the investigative arm of the _____.
a. FTC
b. CARU
c. FDA
d. NARB
e. NAAG

asdfghjkl; · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

One factor accounting for the widespread use of direct mail by marketers is the unparalleled targeting of messages to desired prospects. One a cost-per-thousand (CPM) basis, direct mail typically is more expensive than other media. However, compared with other media, direct mail is much less wasteful and will usually produce the highest percentage of responses. Thus, on a cost-per-order basis, direct mail is often a better bargain.

Answer to Question 2

d