Author Question: Companies' databases of customers often contain R-F-M data. The R stands for _____. a. retention ... (Read 87 times)

Arii_bell · **on:** Jun 29, 2018

Companies' databases of customers often contain R-F-M data. The R stands for _____.
a. retention rate
b. referral rate
c. registration
d. responsiveness
e. recency

Question 2

What did Kraft state as its defense when the FTC judged the ad for Kraft Singles deceptive?
a. The claim made in the ad was not false.
b. Reasonable consumers wouldn't believe the claim regardless of whether it was true or false.
c. The claim was merely puffery and did not state a fact.
d. The claim was immaterial.
e. They agreed the claim made in the ad was false, but other competitors were making the same false claim.