Author Question: The action in CPA refers to determining _____. a. the number of users who actually visit a brand's ... (Read 37 times)

rmenurse · **on:** Jun 29, 2018

The action in CPA refers to determining _____.
a. the number of users who actually visit a brand's website
b. the number of users who actually register their names on the brand's site
c. the number of users who actually purchase the advertised brand
d. a and b only
e. a, b, and c

Question 2

In using marketing-mix modeling, the finer, or more disaggregated, the data the better the analysis can be in determining which specific marketing mix elements are most and least effective in _____.
a. generating awareness
b. creating brand loyalty
c. developing new markets
d. reaching the current target market
e. driving sales