Author Question: Websites are different from other online ad formats because users seek out websites in a(n) _____ ... (Read 67 times)

jwb375

  • Hero Member
  • *****
  • Posts: 540
Websites are different from other online ad formats because users seek out websites in a(n) _____ fashion.
 a. goal-oriented
  b. leaning backward
  c. haphazard
  d. multi-dimensional
  e. interactive

Question 2

The types of associations that come to the consumer's mind when contemplating a particular brand is known as _____.
 a. brand image
  b. brand equity
  c. brand awareness
  d. brand cognitions
  e. brand parity



akemokai

  • Sr. Member
  • ****
  • Posts: 347
Answer to Question 1

a

Answer to Question 2

a



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

The immune system needs 9.5 hours of sleep in total darkness to recharge completely.

Did you know?

Cocaine was isolated in 1860 and first used as a local anesthetic in 1884. Its first clinical use was by Sigmund Freud to wean a patient from morphine addiction. The fictional character Sherlock Holmes was supposed to be addicted to cocaine by injection.

Did you know?

A serious new warning has been established for pregnant women against taking ACE inhibitors during pregnancy. In the study, the risk of major birth defects in children whose mothers took ACE inhibitors during the first trimester was nearly three times higher than in children whose mothers didn't take ACE inhibitors. Physicians can prescribe alternative medications for pregnant women who have symptoms of high blood pressure.

Did you know?

Persons who overdose with cardiac glycosides have a better chance of overall survival if they can survive the first 24 hours after the overdose.

Did you know?

There can actually be a 25-hour time difference between certain locations in the world. The International Date Line passes between the islands of Samoa and American Samoa. It is not a straight line, but "zig-zags" around various island chains. Therefore, Samoa and nearby islands have one date, while American Samoa and nearby islands are one day behind. Daylight saving time is used in some islands, but not in others—further shifting the hours out of sync with natural time.

For a complete list of videos, visit our video library