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Author Question: Individualization refers to the fact that advertisers can control the flow of information to ... (Read 262 times)

mydiamond

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Individualization refers to the fact that advertisers can control the flow of information to individual consumers.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Brand equity from the customer's perspective consists of two forms of brand-related knowledge: brand awareness and brand image.
 a. True
  b. False
 Indicate whether the statement is true or false



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dajones82

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Answer to Question 1

False

Answer to Question 2

True





 

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