[Answered] Individualization refers to the fact that advertisers can control the flow of information to ...

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Author Question: Individualization refers to the fact that advertisers can control the flow of information to ... (Read 241 times)

mydiamond

Hero Member
Posts: 804

on: Jun 29, 2018

Individualization refers to the fact that advertisers can control the flow of information to individual consumers.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Brand equity from the customer's perspective consists of two forms of brand-related knowledge: brand awareness and brand image.
a. True
b. False
Indicate whether the statement is true or false

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Marked as best answer by a Subject Expert

dajones82

Sr. Member
Posts: 359

Reply #1 on: Jun 29, 2018

Answer to Question 1

False

Answer to Question 2

True

mydiamond

Hero Member
Posts: 804

Reply #2 on: Jun 29, 2018

Thank you

dajones82

Sr. Member
Posts: 359

Reply #3 on: Jun 29, 2018

Happy to help you

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