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Author Question: Individualization refers to the fact that advertisers can control the flow of information to ... (Read 193 times)

mydiamond

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on: Jun 29, 2018
Individualization refers to the fact that advertisers can control the flow of information to individual consumers.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Brand equity from the customer's perspective consists of two forms of brand-related knowledge: brand awareness and brand image.
 a. True
  b. False
 Indicate whether the statement is true or false


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dajones82

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

True


mydiamond

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Reply #2 on: Jun 29, 2018
Thank you :)


dajones82

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Reply #3 on: Jun 29, 2018
Happy to help you


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