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Author Question: _____________ is pricing a product at a moderate level and positioning it next to a more expensive ... (Read 87 times)

anjilletteb

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on: Jun 29, 2018
_____________ is pricing a product at a moderate level and positioning it next to a more expensive model or brand.
 
 A) Reference pricing
  B) Odd-even pricing
  C) Customary pricing
  D) Prestige pricing
  E) Professional pricing

Question 2

Which of the following statements is true about the determination of a specific price for a product?
 
 A) Price elasticity is not relevant when determining a specific price.
  B) It occurs in the fifth stage of the price-setting process.
  C) Only fixed costs should be considered when setting the specific price.
  D) When no government controls exist, pricing is a flexible way to adjust the marketing mix.
  E) Demand is not a consideration when establishing a specific price.


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jasonq

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

D


anjilletteb

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Reply #2 on: Jun 29, 2018
Thank you :)


jasonq

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Reply #3 on: Jun 29, 2018
Happy to help you


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