Author Question: A Macy's manager designs the casual clothing department such that one of Macy's private label pairs ... (Read 181 times)

appyboo · **on:** Jun 29, 2018

A Macy's manager designs the casual clothing department such that one of Macy's private label pairs of jeans, priced at 24.99, is positioned next to a national brand of jeans, such as Levis, priced at 39.99. What is the manager attempting to accomplish?
A) Everyday low prices strategy
B) Odd-even pricing strategy
C) Prestige pricing strategy
D) Special-event pricing strategy
E) Reference pricing strategy

Question 2

Reference pricing is
A) listing the manufacturer's suggested retail price on the price tag along with the store's lower price.
B) mentioning the price that other retailers charge for the same product on the display for the product.
C) using a consumer's internal perceptions of what the appropriate price should be to help price a firm's products.
D) pricing a product at a moderate level and positioning it next to a more expensive model or brand.
E) using prices in advertising so that customers will have a point of reference when they come to the retail facility.