Competitors' prices, along with the marketing variables they emphasize, are determining factors in
A) the instability of prices in a particular industry.
B) using markup pricing for consumer goods.
C) how much marketing research a firm needs to collect.
D) using differential pricing to demonstrate quality differences.
E) how important price will be to customers.
Question 2
Marketers at organizations engaged in nonprice competition
A) are more concerned about knowing competitors' prices than are marketers in organizations that are engaged in price competition.
B) are not concerned about the prices of competing brands.
C) need competitive price information to make sure that their products are priced at approximately the same level as the prices of competing brands.
D) rely on customers to help them gather information regarding the prices of competing brands.
E) experience high levels of price instability.
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