Scentsy introduced new products made for the skin, including the fine fragrance roller, velvet hand cream, whipped body souffle, and a moisturizing body bar. This is an example of a _______________. One of the fine fragrance rollers is called No. 27, a mix of mandarin orange, rose, and amber. This is an example of a __________________.
A) brand; product
B) product line; product item
C) product line; product extension
D) product mix; product
E) product mix; brand extension
Question 2
When establishing prices, a marketer's first step is to
A) determine demand.
B) develop pricing objectives.
C) select a pricing policy.
D) evaluate competitors' prices.
E) determine a pricing method.
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