Author Question: Scentsy introduced new products made for the skin, including the fine fragrance roller, velvet hand ... (Read 101 times)

WhattoUnderstand

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Scentsy introduced new products made for the skin, including the fine fragrance roller, velvet hand cream, whipped body souffle, and a moisturizing body bar. This is an example of a _______________. One of the fine fragrance rollers is called No. 27, a mix of mandarin orange, rose, and amber. This is an example of a __________________.
 A) brand; product
  B) product line; product item
  C) product line; product extension
  D) product mix; product
  E) product mix; brand extension

Question 2

When establishing prices, a marketer's first step is to
 A) determine demand.
  B) develop pricing objectives.
  C) select a pricing policy.
  D) evaluate competitors' prices.
  E) determine a pricing method.



ky860224

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Answer to Question 1

B

Answer to Question 2

B



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