Author Question: LaTonya Horton works for the Spurs organization and is responsible for managing ticket sales. She ... (Read 133 times)

RYAN BANYAN · **on:** Jun 29, 2018

LaTonya Horton works for the Spurs organization and is responsible for managing ticket sales. She knows that ticket price and season ticket packages are related to consumers' interest in purchasing tickets and she tries to price individual tickets and packages at the level where ticket sales and profitability are maximized for the Spurs home games. LaTonya typically tests the _______ of demand by creating special events or special sales where she adjusts the price of tickets so she can determine the best price that maximizes profitability for the organization.
A) price elasticity
B) quantity
C) feasibility
D) sensitivity
E) fluctuation

Question 2

Labeling and packaging are closely interrelated.

Indicate whether the statement is true or false