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Author Question: The crush-proof cylinder package for Pringle's potato chips is an example of innovative packaging. ... (Read 68 times)

penza

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on: Jun 29, 2018
The crush-proof cylinder package for Pringle's potato chips is an example of innovative packaging.
 
 Indicate whether the statement is true or false

Question 2

Which of the following statements is true about customers' interpretation and response to price?
 
 A) An internal reference price is a comparison price provided by others such as friends and relatives.
  B) An external reference price is a price developed in the buyer's mind through experience with the product.
  C) Prestige-sensitive customers are concerned about both the price and quality aspects of a product.
  D) At times, customers interpret a higher price as higher product quality.
  E) Customers do not consider the resources required to maintain a product after purchase.


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fromAlphatoOmega22

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

D


penza

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

mcabuhat

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Reply 3 on: Yesterday
Gracias!

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