Traditionally, the main advantage of a private brand over a manufacturer brand was the ____; now this advantage is _____.
A) better price; gradually diminishing
B) better price; significantly greater
C) more accessible distribution; gradually diminishing
D) better quality; gradually increasing
E) better quality; gradually diminishing
Question 2
Which of the following is not a major factor for firms making price decisions?
A) Costs
B) Competition
C) Previous sales
D) Channel member expectations
E) Legal and regulatory issues