Author Question: Scenario 11.1 Use the following to answer the questions. Megabus is a bus line operating ... (Read 65 times)

lbcchick · **on:** Jun 29, 2018

Scenario 11.1

Use the following to answer the questions.

Megabus is a bus line operating in the Northeast and Midwestern United States, plus in Canada. It offers travelers a cheap alternative to driving and flying between large cities, keeping the fares extremely low yet offering the latest technology. Unlike the traditional Greyhound bus line, Megabus is an express service, and is equipped with Wi-Fi, video screens, headsets, and seat belts. Many buses also run on biodiesel fuel. Additionally, Megabus picks up and drops off people in the centers of cities rather than at inconveniently-located terminals. Patrons can book tickets at Megabus.com, where some fares begin at just 1. Routes are limited, and are offered out of cities such as Toronto, New York, Baltimore, Philadelphia, and Chicago. Recently, its competitor Greyhound has launched two new bus lines, BoltBus and NeOn, with similar fares and high-tech amenities. A fare on a NeOn bus from Buffalo, New York, to New York City is 50.00 round trip, while the same fare through Greyhound's traditional bus line costs 92.00. The benefit of Greyhound's traditional line is that there are more departure times and more stops in smaller towns along the way.

Refer to Scenario 11.1. The closest competitor for Megabus is Greyhound. Greyhound has been in business for many years, offering basic transportation services, until the introduction of their new BoldBus and NeOn. Even though both companies are in the bus transportation business, Greyhound is most likely in the ____ stage of the product life cycle, while Megabus is in the _____ stage.
A) maturity; introduction
B) maturity; growth
C) growth; maturity
D) growth; decline
E) decline; growth

Question 2

Ruby works as a salesperson and spends most of her time focusing on existing accounts, calling people to follow up on previous sales to see if they are interested in making an additional purchase. Ruby's job function is best described as
A) missionary sales.
B) current-customer sales.
C) order taking.
D) new-business sales.
E) trade sales.