When Fiat offers to let qualified buyers test drive the Fiat Doblo van, the dealer is trying to stimulate which stage of the product adoption process?
A) Awareness
B) Interest
C) Evaluation
D) Trial
E) Adoption
Question 2
Which of the following statements is true about salespeople?
A) They are often the knowledge experts for their firm.
B) They should always focus on the sale and not the relationship.
C) They should start selling as soon as they meet a new prospect.
D) They do not need to be experts on the benefits of their products.
E) They should not waste time focusing on competitors' actions.
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