Author Question: Which of the following is an example of a trade sales promotion method? A) Frequent-user incentives ... (Read 45 times)

Zulu123 · **on:** Jun 29, 2018

Which of the following is an example of a trade sales promotion method?
A) Frequent-user incentives
B) Point-of-purchase displays
C) Retailer coupons
D) Free merchandise
E) Money refunds

Question 2

Products are classified as being business or consumer products according to the
A) number of buyers involved in the decision.
B) buyer's intended use of the product.
C) seller's intended use of the product.
D) location of use.
E) types of outlets from which they are purchased.