Author Question: Which of the following is most likely to stimulate customer loyalty? A) Coupons B) Sweepstakes ... (Read 95 times)

sabina · **on:** Jun 29, 2018

Which of the following is most likely to stimulate customer loyalty?
A) Coupons
B) Sweepstakes
C) Frequent-user incentives
D) Samples
E) Premiums

Question 2

Discuss the dimensions of a product mix.

kingfahad97 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C

Answer to Question 2

A product mix is the composite, or total, group of products that an organization makes available to customers. Procter & Gamble's product mix comprises all the health-care, beauty care, laundry and cleaning, food and beverage, paper, cosmetic, and fragrance products the firm manufactures. The width of product mix is measured by the number of product lines a company offers. General Electric offers multiple product lines, including consumer products such as housewares; healthcare products such as molecular imaging; and commercial engines for the military. The depth of product mix is the average number of different product items offered in each product line. Procter & Gamble is known for using distinctive branding, packaging, segmentation, and consumer advertising to promote individual items in its detergent product line. Tide, Bold, Gain, Cheer, and Era-all Procter & Gamble detergents-share the same distribution channels and similar manufacturing facilities, but each is promoted as a distinctive product, adding depth to the product line.