Explain how a salesperson's performance can be ...

[Shelles]

Explain how a salesperson's performance can be evaluated.

Question 2

Marketers can use digital media to promote their companies, but marketers should not use this medium to address problems.
 
 Indicate whether the statement is true or false

[asware1]

Answer to Question 1

Salespeople are often judged along several dimensions. Sales managers evaluate many performance indicators, including average number of calls per day, average sales per customer, actual sales relative to sales potential, number of new-customer orders, average cost per call, and average gross profit per customer. To evaluate a salesperson, a sales manager may compare one or more of these dimensions with predetermined performance standards. However, sales managers commonly compare a salesperson's performance with that of other employees operating under similar selling conditions or the salesperson's current performance with past performance. Sometimes, management judges factors that have less direct bearing on sales performance, such as personal appearance, product knowledge, and ethical standards. One concern is the tendency to reprimand top sellers less severely than poor performers for engaging in unethical selling practices.

Answer to Question 2

False