Author Question: A restaurant chain recently had several customers become sick after eating at one of their ... (Read 48 times)

Sportsfan2111 · **on:** Jun 29, 2018

A restaurant chain recently had several customers become sick after eating at one of their locations. In order to lessen the negative effects of the event, the restaurant should most likely
A) deny that the event occurred at the restaurant.
B) blame one of its suppliers for the illnesses.
C) facilitate news coverage of the event.
D) discourage news coverage of the event.
E) shut down the location until the issue is resolved.

Question 2

Pizza Hut has restaurants in India where Joiners make up the majority of the online population. To match their marketing efforts with the characteristics of the population, Pizza Hut should
A) have a contest to gather consumer-generated content.
B) ignore comments from Critics.
C) add tags to webpages or photos.
D) post its own promotional messages on blogs and websites.
E) stick to traditional promotions rather than social networking.