A car dealership is switching how it determines its advertising appropriation. They are moving from an approach where they set their budget based on their projected revenue for the coming year to one in which it identifies the cost required to meet certain goals. They are switching from the _____ approach to the _____ approach.
A) competitive-matching; arbitrary
B) percentage-of-sales; competitive-matching
C) competitive-matching; objective-and-task
D) percentage-of-sales; objective-and-task
E) arbitrary; competitive-matching
Question 2
____ usually constitute a smaller part of the online population than the other groups.
A) Collectors
B) Spectators
C) Joiners
D) Creators
E) Critics
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