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Author Question: When using the percentage-of-sales approach for determining the advertising appropriation, marketers ... (Read 36 times)

strangeaffliction

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on: Jun 29, 2018
When using the percentage-of-sales approach for determining the advertising appropriation, marketers
 A) base their funding on a percentage of the competitors' sales.
  B) multiply the firm's past sales by a set percentage they want to spend.
  C) set sales objectives for the upcoming period and base appropriations on these goals.
  D) multiply the firm's past sales plus a factor for expected changes in sales times a standard percentage.
  E) use an industry standard to determine what percentage of their profits they want to allocate to advertising.

Question 2

A quota is the suspension, by a government, of trade in a particular product.
 
 Indicate whether the statement is true or false


InfiniteSteez

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

False


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