When using the percentage-of-sales approach for determining the advertising appropriation, marketers
A) base their funding on a percentage of the competitors' sales.
B) multiply the firm's past sales by a set percentage they want to spend.
C) set sales objectives for the upcoming period and base appropriations on these goals.
D) multiply the firm's past sales plus a factor for expected changes in sales times a standard percentage.
E) use an industry standard to determine what percentage of their profits they want to allocate to advertising.
Question 2
A quota is the suspension, by a government, of trade in a particular product.
Indicate whether the statement is true or false
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