Author Question: Lexus has designed its commercials to appeal to more affluent car drivers as its A) target audience. ... (Read 211 times)

Lobcity · **on:** Jun 29, 2018

Lexus has designed its commercials to appeal to more affluent car drivers as its
A) target audience.
B) advertising objective.
C) advertising platform.
D) media plan.
E) advertising message.

Question 2

Of the online user segments in the Social Technographics Profile, the largest group in most countries is
A) creators.
B) critics.
C) collectors.
D) joiners.
E) spectators.