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Author Question: You are a brand manager for a major retailer, and you just completed developing a series of ... (Read 18 times)

ss2343

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on: Jun 29, 2018
You are a brand manager for a major retailer, and you just completed developing a series of advertisements with the help of your outside ad agency. You are excited about the ads and you are anxious to get the marketing vice president's opinion of the ads. Unfortunately, the vice president does not believe the ads will be effective. She wants you to do some type of effectiveness evaluation of the ads before the company spends a lot of money running them.
  Which of the following evaluation techniques should you use?
 A) A consumer jury
  B) A recognition test
  C) An unaided recall test
  D) An aided recall test
  E) Any type of post test

Question 2

Redbox has established outlets in the simulated environment of Second Life. Your ____ is able to rent a movie from a Redbox.
 A) clone
  B) avatar
  C) pet
  D) Q
  E) dynasty


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cuttiesgirl16

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

B


ss2343

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Reply #2 on: Jun 29, 2018
Thank you


cuttiesgirl16

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Reply #3 on: Jun 29, 2018
No problemo


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