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Author Question: Because ad agency personnel are outsiders to the firms, they may not judge the firm's product ... (Read 83 times)

robinn137

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on: Jun 29, 2018
Because ad agency personnel are outsiders to the firms, they may not judge the firm's product objectively.
 
 Indicate whether the statement is true or false

Question 2

Milton Bradley/Parker Brothers are producers of many board games, such as Monopoly, Battleship, Yahtzee, and Clue. The company has posted online cash rewards for consumer reviews of their games. In doing so, Milton Bradley/Parker Brothers is striving to utilize
 A) electronic media.
  B) a test market.
  C) consumer-generated marketing.
  D) new concept viewing.
  E) Fan Pages.


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raenoj

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

C


robinn137

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Reply 2 on: Jun 29, 2018
:D TYSM

shailee

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Reply 3 on: Yesterday
Excellent

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