Because ad agency personnel are outsiders to the firms, they may ...

[robinn137]

Because ad agency personnel are outsiders to the firms, they may not judge the firm's product objectively.
 
 Indicate whether the statement is true or false

Question 2

Milton Bradley/Parker Brothers are producers of many board games, such as Monopoly, Battleship, Yahtzee, and Clue. The company has posted online cash rewards for consumer reviews of their games. In doing so, Milton Bradley/Parker Brothers is striving to utilize
 A) electronic media.
  B) a test market.
  C) consumer-generated marketing.
  D) new concept viewing.
  E) Fan Pages.

[raenoj]

Answer to Question 1

False

Answer to Question 2

C

[robinn137]

Thanks for the timely response, appreciate it

[meganmoser117]

Excellent