Author Question: Because ad agency personnel are outsiders to the firms, they may not judge the firm's product ... (Read 57 times)

robinn137 · **on:** Jun 29, 2018

Because ad agency personnel are outsiders to the firms, they may not judge the firm's product objectively.

Indicate whether the statement is true or false

Question 2

Milton Bradley/Parker Brothers are producers of many board games, such as Monopoly, Battleship, Yahtzee, and Clue. The company has posted online cash rewards for consumer reviews of their games. In doing so, Milton Bradley/Parker Brothers is striving to utilize
A) electronic media.
B) a test market.
C) consumer-generated marketing.
D) new concept viewing.
E) Fan Pages.