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Author Question: The type of posttest an advertiser uses is affected by the type of advertising objectives set by the ... (Read 47 times)

asd123

  • Hero Member
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  • Posts: 557
on: Jun 29, 2018
The type of posttest an advertiser uses is affected by the type of advertising objectives set by the advertiser.
 
 Indicate whether the statement is true or false

Question 2

Coca-Cola entices consumers to their website through contests and games, but they cannot force people to visit their website due to the ____ characteristic of online media.
 A) accessibility
  B) control
  C) interactivity
  D) addressability
  E) connectivity


bigcheese9

  • Sr. Member
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  • Posts: 333
Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

B


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