The type of posttest an advertiser uses is affected by the type ...

[asd123]

The type of posttest an advertiser uses is affected by the type of advertising objectives set by the advertiser.
 
 Indicate whether the statement is true or false

Question 2

Coca-Cola entices consumers to their website through contests and games, but they cannot force people to visit their website due to the ____ characteristic of online media.
 A) accessibility
  B) control
  C) interactivity
  D) addressability
  E) connectivity

[bigcheese9]

Answer to Question 1

True

Answer to Question 2

B