In a comparative advertisement, advertisers point out that their ...

[vicky]

In a comparative advertisement, advertisers point out that their brand has characteristics that are superior to those of competing brands, but they do not actually mention the brand names of competitors.
 
 Indicate whether the statement is true or false

Question 2

Explain the ethical issues associated with digital media.

[jonathanballen97]

Answer to Question 1

False

Answer to Question 2

Some of the ethical issues associated with digital media are personal privacy, fraud, and misappropriation of copyrighted intellectual property.
Privacy: One of the most significant privacy issues involves the use of personal information that companies collect from website visitors in their efforts to foster long-term relationships with customers. Some people fear that the collection of personal information from website users may violate users' privacy, especially when it is done without their knowledge. Hackers may break into websites and steal users' personal information, enabling them to commit identity theft.

Online Fraud: Online fraud includes any attempt to conduct dishonest activities online. Online fraud includes, among other things, attempts to deceive consumers into releasing personal information.

Intellectual Property: The Internet has also created issues associated with intellectual property, the copyrighted or trademarked ideas and creative materials developed to solve problems, carry out applications, and educate and entertain others. The software industry is particularly hard-hit when it comes to the pirating of materials and illegal file sharing. Consumers view illegal downloading in different ways, depending on the motivation for the behavior. If the motivation is primarily utilitarian, or for personal gain, then the act is viewed as less ethically acceptable than if it is for a hedonistic reason, or just for fun.