Answer to Question 1
False
Answer to Question 2
In a push-pull dynamic, the firm that provides a product will push to get that product in front of the consumer, while at the same time connectivity aids those channel members who desire to find each other. This is the pull side of the dynamic. On the other hand, a blog or Twitter feed can help a marketer communicate the availability of products and how and when they can be purchased. This process can help push products through the marketing channel to consumers or enable customers to pull products through the marketing channel.