Author Question: If a restaurant, known for its delicious food and fun entertainment, does not serve alcohol, it is ... (Read 27 times)

storky111 · **on:** Jun 29, 2018

If a restaurant, known for its delicious food and fun entertainment, does not serve alcohol, it is displaying advocacy advertising.

Indicate whether the statement is true or false

Question 2

Explain the concept push-pull when referring to digital marketing as a new distribution channel.

heyhey123 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

False

Answer to Question 2

In a push-pull dynamic, the firm that provides a product will push to get that product in front of the consumer, while at the same time connectivity aids those channel members who desire to find each other. This is the pull side of the dynamic. On the other hand, a blog or Twitter feed can help a marketer communicate the availability of products and how and when they can be purchased. This process can help push products through the marketing channel to consumers or enable customers to pull products through the marketing channel.