Author Question: A major benefit of using event sponsorship is that it A) enhances personal selling efforts. B) ... (Read 60 times)

KimWrice · **on:** Jun 29, 2018

A major benefit of using event sponsorship is that it
A) enhances personal selling efforts.
B) provides excellent support for advertisements.
C) can provide large amounts of free media coverage.
D) is cost-free.
E) neutralizes the effects of unfavorable public relations.

Question 2

Scenario 9.3
Use the following to answer the questions.

The United States believes China is selling its steel products in the U.S. at unfairly low prices. For many years, domestic steelmakers have complained, saying that they cannot compete against the influx of Chinese steel entering the market. China denies that it is engaging in such behavior. However, the United States has announced that imports of Chinese steel products will now be more expensive-in some cases, by as much as 265.79. American steelmakers believe this is the only way they will be able to compete against Chinese steel imports.

Refer to Scenario 9.3. According to the United States, what practice are Chinese steel importers engaging in that provides them with an unfair advantage?
A) dumping
B) quotas
C) direct ownership
D) exchange controls
E) cultural relativism