The effectiveness of an advertising campaign can be measured
A) only after the campaign has been carried out completely and results have been tabulated.
B) only before the campaign begins, to prevent unnecessary expenditures.
C) during the campaign to determine whether more or less funds should be allocated, but not after the campaign.
D) several weeks after the beginning of the campaign to determine whether the campaign is headed in the right direction.
E) before, during, and after the campaign through the use of pretests, inquiries, and posttests.
Question 2
The international marketplace offers a new set of challenges for the marketer to navigate. There are multiple forces that must be overcome if the firm's marketing strategies are to be successful in international markets. For example, some countries have import tariffs and quotas that restrict the flow of foreign products into their domestic markets. This is an example of which of the following environmental forces present in international markets?
A) Political, Legal, and Regulatory Forces
B) Sociocultural Forces
C) Ethical and Social Responsibility Forces
D) Competitive Forces
E) Economic Forces
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An 1872 Grant campaign poster of “Our Three Great Presidents” at best got it two-thirds right.
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Distribution of skin color as measured by a reflectometer at a wavelength of 685 nm. The results are