Author Question: During the duration of an advertising campaign, Verizon Wireless ran television advertisements at a ... (Read 91 times)

jessicacav · **on:** Jun 29, 2018

During the duration of an advertising campaign, Verizon Wireless ran television advertisements at a steady rate throughout the week and intensified its message with newspaper advertising in many major newspapers in the Sunday paper. Verizon Wireless used a(n)____ media schedule.
A) flighting
B) continuous
C) pulsing
D) alternating
E) multimedia

Question 2

Domestic marketing involves marketing strategies aimed at markets within the home country.

Indicate whether the statement is true or false